PerchwellMemphis Area Association of Realtors

Brian, meet Perchwell.

I built this page to give you a sense of our product and how we might partner with you to enhance the value of your MLS to your members. Please let me know if any questions come up, and I look forward to showing you the product itself soon.

— Matt Stouffer, Head of Partnerships

Product

Where agent work happens.

Rollout

How we stand up your MLS.

A change like this is a partnership. Here is how we carry the weight with you. These are the real resources we built for Baldwin REALTORS®, live right now, so you can see exactly how we support you through a transition.

On-site, three weeks, twenty-seven sessions. White-glove training for the whole membership, then role-based sessions for search, dashboards, reports, and admins. We train the trainers on your AOR staff, and stand up a Power User program so members have a peer to ask.

See Baldwin's training hub, live
Baldwin REALTORS® — first cohort welcomed to Perchwell
Baldwin REALTORS® — first cohort welcomed to Perchwell
Butler & Co. Real Estate — first look at Perchwell
Butler & Co. Real Estate — first look at Perchwell
Keller Williams Alabama Gulf Coast — training in progress
Keller Williams Alabama Gulf Coast — training in progress
Bellator Real Estate Eastern Shore — one-on-one training
Bellator Real Estate Eastern Shore — one-on-one training
Baldwin REALTORS® — Cohort 2 underway
Baldwin REALTORS® — Cohort 2 underway
Bellator Real Estate Eastern Shore — full team session
Bellator Real Estate Eastern Shore — full team session
Bellator Real Estate Fairhope — office training
Bellator Real Estate Fairhope — office training
Coldwell Banker Reehl Properties — packed training room
Coldwell Banker Reehl Properties — packed training room
Baldwin REALTORS® — all three cohorts underway
Baldwin REALTORS® — all three cohorts underway
Keller Williams Alabama Gulf Coast — Perchwell open house sign
Keller Williams Alabama Gulf Coast — Perchwell open house sign

Proof

It's already working, just down the coast.

Baldwin REALTORS® went live on Perchwell this year. Here is what their members, including one of their own board members, are saying.

WATCH · BALDWIN REALTORS® INTERVIEWSMembers share their perspective of Perchwell

It's an elevated MLS system... you're really going to be impressed with what we have available.

Stephanie Jenkins

REALTOR® and Baldwin board member

The best thing about it is that it is user-friendly. And I'm like the litmus test. If I can do it, anyone can do it.

Sue Lyon

Broker of Record, EXIT Realty Lyon

I'm super excited about the app. I'm a mom. I'm at soccer games, or in my car. That app is going to be a lifesaver.

Mandy LaCroix

Elite Real Estate

Change is hard, but it's a matter of giving in and figuring out: okay, this was the old way, but this is the new way.

Mary Jane

Kaiser Sotheby's

I've taken to it by storm. I just love it. I came out of the gate for it — and that's how much I disliked what I'd been using for the last 15 years.

George Haughton

Agent, Bellator Real Estate

Customer Story Baldwin County, AL

How one Baldwin REALTOR® saves two hours per listing report with Perchwell

Stephanie Jenkins-Vordermark used to spend up to two hours stitching MLS data into Canva. With Perchwell, she produces client-ready listing reports in a few clicks, and puts that time back into her clients.

“I get a lot of my time back to use where my clients really need it.”

— Stephanie Jenkins, Living My Best Life Realty

Read the full story

Adoption

How agents are using Perchwell.

Weekly active sessions across Baldwin's rollout. Every spike has a story.

Click a point to see the story

Real numbers from Baldwin's rollout. Yours would be your own, and we'd track them with you.